Live streaming is becoming popular, especially for sellers seeking more engagement with their buyers. As an Amazon seller, you need to keep adapting and finding new ways to market your products. And live streaming is one of those effective ways. Luckily, you don’t need third-party apps to live stream on Amazon. It regularly introduces Amazon Live, which lets you showcase your products through live streams to help customers find them easily on Amazon.

But what is Amazon Live? How does it work? How can you start live streaming on Amazon? This article will explain everything you need to know about Amazon Live commerce:

If you’ve been hesitant to try Amazon Live, now might be the perfect time to give it a try. 

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In this part, we’ll give you a basic understanding of what Amazon Live is, how it works, and who can use it. 

Amazon Live is a free live streaming service offered by Amazon, allowing sellers and influencers to broadcast live video content to Amazon customers. Here’s how it works:

Now that you understand what Amazon Live is, you might be curious about who can use it. The answer is not everyone. Only these people are eligible for Amazon Live:

There are 3 Amazon Live advertising ways to connect with their audience and promote products:

In all three options, after the live stream, the videos are saved in a carousel format in the product’s file. During and after the broadcast, all Amazon Live shopping videos have a chat where brands and retailers can interact with users, answer questions, and provide special discounts.

Besides Amazon livestream advertising, you can check out our Amazon marketing strategies to boost your sales.

So, now that you know what Amazon Live is and its basic features, you may wonder how to live stream on Amazon. We’ll discuss this further in the next part. 

Setting up and launching your livestream on Amazon is straightforward, and anyone can undertake it, regardless of their technical expertise.

There are two options available to live stream on Amazon: live streaming in real-time and recording & scheduling. Now, let’s explore each method to understand how to use Amazon Live to promote your products:

Follow 5 steps below to start your Amazon livestream:

Amazon Live Creator is a mobile app that lets brands and influencers make, control, and stream live videos on Amazon.com. It’s free and open to Amazon Sellers, Vendors, and Influencers. Understanding what Amazon Live is and how its Creator app works will make your live streaming smoother and more effective.

However, the app is only for iOS and works on iPhones or iPads. You can click here to download it. 

After downloading the Amazon Live Creator app, open it and sign in to your Amazon Sellers, Vendors, or Influencers account. 

Next, choose the products/detail page you want to display in your Amazon Live shopping videos. Simply click on “Add to stream,” and it’ll be shown on your livestream. 

In the Settings section, you must fill in your stream title, start time, and video source. If you have any deals for your customers, put them into the promo codes in the Engage with Viewers section. 

On the screen, you can also see Using Amazon Live is free. But you can boost your livestream by using the Amazon advertising feature. 

Now your stream is all set. If you’re not ready to livestream, you can turn on the practice mode in the Settings section to prepare talking points and responses to customers’ questions.

If you’re ready, click on “Go Live”. Your live stream will begin on Amazon.com, and viewers can join in. 

Tip: When you’re live streaming, it’s helpful to have someone else manage the live comments. This allows you to focus on engaging with your audience while your assistant can address any specific questions about your products.

Once your live session ends, you’ll have access to key statistics, including:

Approximately 24 hours later, Amazon will provide a breakdown of all the Amazon live streaming sales made during your live stream. This data allows you to analyze which types of live streams are most effective for your brand.

You can check out our detailed guide on how to increase sales on Amazon to boost your revenue.

Instead of doing Amazon live sales in real time, you can record a video and upload it to your Creator app account on Amazon. You can make the video public or schedule it to be published when your audience is most active. Then, use your Amazon Overview dashboard to track your engagement rate and find patterns to identify when your sales peak.

However, streaming live is likely the better choice of the two. It lets you quickly respond to viewers’ comments. It also allows you to interact individually or with a small group, which can boost sales and loyalty to your brand.

Regardless of which livestream option you choose, ensure to thoroughly understand what is Amazon Live and follow its rules to avoid penalties or account suspension.

One of the best benefits of Amazon Live commerce is that it’s free. Yes, streaming to thousands of potential buyers on Amazon is totally free. Here are some additional advantages of using the Amazon Live selling app:

By far, you understand what Amazon Live is, how to use it, and its benefits. You may wonder how to livestream on Amazon effectively. Here are some of the most effective ways to follow:

Check out our Amazon SEO guide to optimize your product listings before you livestream on Amazon. 

You know what Amazon Live is. But you may not know that it offers three tiers aimed at helping you achieve milestones and meet targets. As you continue streaming and generating Amazon Live sales, Amazon gives you more benefits to increase traffic and sales. Once you meet the requirements for each level, you can apply to move up.

Let’s look at the three levels you can achieve on Amazon Live:

The Rising Star tier acts as the starting point for all eligible sellers on Amazon Live. It serves as a foundational stage for influencers to establish their presence, develop content strategies, and grow their audience on the platform. 

Here are some key benefits of the level Rising Star:

To reach the Insider level, you need to meet certain performance standards. You must demonstrate your ability to engage viewers, make Amazon live streaming sales, and be active on the platform regularly. These are the requirements and benefits for leveling up to Insider.

The A-List tier is the highest level of achievement for Amazon Live sellers. It’s reserved for those who consistently deliver outstanding performance, engagement, and influence on the Amazon Live commerce platform. 

Let’s see what its requirements are:

And here are its benefits:

Is Amazon live free?

Yes, it’s free to live stream on Amazon using its Amazon Live Creator app. 

Amazon Live provides a platform for eligible sellers and influencers to connect with customers in a live. It allows for an interactive space, facilitating product discovery, engagement, and sales.

Amazon Live isn’t accessible to everyone. You can only stream live on Amazon if you fall into one of these categories: U.S. sellers enrolled in Amazon Brand Registry, U.S. vendors with an authorized Amazon Store, or Amazon Influencers with an active storefront.

Amazon Live is basically a part of Amazon’s range of brand content solutions. It aids in boosting discovery, engaging with shoppers, and retaining customers. This approach is commonly referred to as mid-funnel marketing or consideration advertising.

Achieving success with livestreaming may not happen right away. It might require numerous sessions to make profits on Amazon Live, particularly if you initially have no followers.

Now you know what is Amazon Live. Amazon Live is a powerful tool for your brand’s online success. It’s like having a live showcase where you can display your products, answer questions, and interact with shoppers in real-time. It’s not just about selling; it’s about creating excitement and leaving a lasting impression.

Get ready to go live and show the world what your brand is all about! If you have any questions relating to Amazon live streaming shopping, don’t hesitate to reach us for more insights.